Legal Website’s How to improve your Search Engine Placement on the web
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited  All rights reserved.

This material is subject to copyright and any unauthorized use, copying or mirroring is prohibited.  

Good design, proper key word density, intuitive navigation, correct Meta tags and informative content are all important to achieving top search engine placement. Especially when it comes to law firm sites, they are almost devoid of one critical search engine element . . .Quality incoming links!

The leading search engine, Google, looks more at what other sites are linking to your site.  Google's page ranking system relies heavily on link popularity. Your site will be assigned a PageRank, the highest rank is 10 and the majority of quality sites rank at least 4 and above.

It is very logical. Pages that other people think are appropriate will get linked by other webmasters and low quality pages will not gain any links. So, only the sites that are helpful to others will review Top10 ranking. This enables search engines to rate your website with minimal effort.  These days it is very well-known among webmasters that link exchanging is a very useful method for creating more traffic.

The problem is that this change might make it even more difficult for small and new sites to make it to the top and it favors big, high-traffic mega sites.  There is a software program that can greatly help in you getting the links that you desire. It does all this automatically.  Click here to find out more.

Unless all of your links are from high-quality links, more is not better. The key is to have quality over quantity. Having just a few links from sites with proper content can get you higher rankings than having 1,000 links from Free For All (FFA) links pages. It is true that placing non-themed links on your site can actually lower your search engine placement. Webmasters often get lackadaisical and join link swapping plans to have instant success. Services like these are to boost your link popularity immediately. Simply, each member of a link-share program has a machine-generated page linked to their front page and this page has links to all the other sites in the program. The result is that each members site has a link from everyone else.

These programs have produced some positive effects in years past, but many search engines now regard them as spam and often ban sites that they find participating in these programs. Don't even try them, even if you are really desperate.  Here is what Google has to say about this practice: “Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that do not affect your ranking in the results of the major search engines. At least, not in a way you would likely consider to be positive”.

The best way to select a quality linking partner is to see if their site is ranked within the top three pages of returned results for popular legal key word phrases. It also helps to search by your specific geographic area. San Diego auto accident lawyer, San Diego accident lawyer, San Diego attorneys, and San Diego law are all good examples of key word phrases if your practice is auto accident located in San Diego. Send a link exchange email to the sites who are on page one, excluding the sponsored sites as they usually are only temporary. If just starting your linking campaign, consider sites on the first five pages of Google results. Start within your own geographic city area, expand to the regional area, state and country.

Exclusively for the legal community, our top rated legal directories have a free reciprocal award linking program with no obligation to join. If your site qualifies, our top rankings will create a valuable link back for your firm. Click here or send an email my way to learn more about the program.

Quality incoming links are critical to improved rankings and therefore, increased business.  With a good linking program in place, your firm’s site will soon reap the true potential the Internet offers legal firms.

If  your legal practice is located in California, Texas or Las Vegas, Try a free basic trial listing in our legal directories!  Just CLICK HERE to view our details and entry form.

Copyright 2007 Promotions Unlimited. All rights reserved.


Bob Schwartz, is the founder of Promotions Unlimited an Internet legal directory (CA, TX & Las Vegas ) publisher and search engine placement technology analyst.  You can contact Bob via e-mail at or visit his San Diego legal directory at:



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