By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited all rights reserved.

This material is subject to copyright and any unauthorized use, copying or mirroring is prohibited


Incoming links are beneficial, although their importance has been diminished as part of the last Google algorithm update. It is important to stay away from link tricks in favor of direct links to legal themed sites. In addition, I would strongly suggest that you set up minimum link standards when debating potential link partners:

A. Minimum Google Page Rank of 3 or higher.

B. No more than 20 links per page.

C. A direct hyper-link from the siteís Index page to the link page(s).

D. Link page is static html only!

E. Any link is ok, but one with your keyword(s) is the best way to go.

For example:

OK link: Legal site that provides extensive, free informative legal articles and legal resources for California, Nevada and Texas.

Preferred link: Legal advice articles Legal site that provides broad, free informative legal articles and legal resources for California, Nevada and Texas.

F. Superior, short descriptions, so you can get some additional traffic while providing the duel benefit of higher search engine standings.

G. If your potential link partnerís link page is a Ďframedí page or opens clicked on links in a Ďframeí steer clear of the trade.

H. Check your link popularity as well as your competitorís link popularity on a regular basis to gage your linking planís progress. *Note, email me for totally free link popularity software that will allow for you to do this and more for six of the largest search engines. (Windows only)

I. Make sure you only do direct trades and not triangle links. For example, site A requests that site B trade links. Site A does not intend to put site Bís link on their domain but, on another affiliated site C. This is a poor trade for site B.

J. Make it EZ for your potential link partners to see your link requirements and cut/paste your link code into their site. As an example, you can view our link instruction page at:

As a free service exclusively for the legal community, our fourteen top rated legal directories have just implemented a free reciprocal award linking program. There is no obligation to join our directories and our top rankings will create valuable link backs for your firmís website. To check out the program, just click here,

Quality incoming links are key to improved rankings and therefore, increased business. With a good linking program in place, your firmís site will soon reap the true potential the Internet offers legal firms.

Copyright 2007 Promotions Unlimited. All rights reserved.


Bob Schwartz runs 15 legal directory sites. Houston lawyers, Dallas lawyers, Los Angeles lawyers, San Jose law


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